Marmite & Bagels
Evocative Content was founded by two creative forces known for their boundless energy, production savvy, and razor-sharp instincts.
Amy and Terence are transatlantic misfits — lovers of both Marmite and bagels — who never quite fit the mold. But together, they click.
As natural outsiders, they see the power in unexpected combinations — blending documentary depth with branding and marketing precision. That mashup is Evocative’s signature.
The studio excels in visual storytelling, partnering with marketers, brand teams, agencies, comms pros, and mission-driven orgs who want bold, finely crafted narratives that actually resonate deeply and move people to act.
Amy Lawday
A documentary filmmaker and producer, Amy Lawday has spent over two decades creating work that moves hearts and shifts conversations — from BBC and PBS docs to campaigns for the UN, Global Citizen, and other mission-driven organizations.
Raised in Paris and schooled in London, she brings a global lens and deep empathy to every story she tells. Before co-founding Evocative, Amy helped launch Leftfield Pictures, redefining unscripted TV in the U.S. Known for her sensitive interviewing style and sharp editorial eye, she blends vérité with cinematic polish to craft stories that resonate and inspire change.
On weekends, she’s usually spotted rollerblading through Brooklyn — racquet or child in hand — sparking conversation and spreading “la belle vie.”
Terence Williams
Born in Malta, raised in London, and definitely NOT living the ski-bum dream after fleeing the UK, Terence became a theater rat off-off-Broadway instead. He set out to be a journalist but fell for the camera in his subterranean Tribeca studio, filming stop-motion and opening titles for TV, films, and promos.
An Emmy-winning director and founder of the creative studio bobsyouruncle, Terence is known for a strong visual style - bold, cinematic, and always rooted in story. He’s directed global campaigns, rebranded networks like Hallmark and Starz, and produced original content for Paramount, Nickelodeon, and Sesame Workshop.
He’s also a vinyl junkie, a single dad of two, and the kind of soccer coach who brings storyboards to practice.